CONTEST RULES

MICHELOB ULTRA CANADA “MICHELOB ULTRAHOLE 2024 CONTEST” OFFICIAL RULES

IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE MICHELOB ULTRAHOLE 2024 CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”).

NO PURCHASE NECESSARY TO PARTICIPATE. MUST BE A RESIDENT OF CANADA AND LEGAL DRINKING AGE IN YOUR PROVINCE OR TERRITORY OF RESIDENCE


ELIGIBILITY: To be eligible to participate, you must: (i) be a resident of Canada; (ii) be of legal drinking age in your province or territory of residence; (iii) not be a member of the immediate families of an employee, contractor, agent or representative of the Contest Sponsor, or any of its respective parent companies, subsidiaries, affiliates, agencies, distribution companies, the applicable liquor authorities, participating liquor licensees, prize suppliers, or any of their respective shareholders, trustees, directors, officers, employees or agents, or any person who is domiciled with any of the foregoing persons. For the purpose of the Contest, “immediate family” is defined as parent, spouse, sibling, child or any person residing in the same household or domiciled with any such employees or representatives. The Provincial Liquor Authorities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this contest.

If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that they are the authorized account holder of the e-mail address associated with the winning entry.


CONTEST PERIOD:The Contest begins at approximately 12:00 a.m. Eastern Standard Time (ET) on or about July 18, 2024 and ends at 6:00p.m. ET on September 27, 2024 “Contest Close Date”).


HOW TO ENTER & HOW TO WIN:To participate in the Contest, entrants must have Internet access and a valid email address. During the live streaming of The Ultra Hole Presented by Michelob Ultra event on the afternoon of September 27, 2024 (the “Event”), Michael Block and Wayne Gretzky and other guest golfers will take 90 golf shots total from a distance of approximately 90 yards to try and hit a Hole in One (as defined below). To enter, participants can visit www.michelobultrahole.cacomplete the contest entry form in its entirety and enter your guess as to which ball number may be a Hole in One shot during the Event. The number selected must be between 1 and 90, with each number corresponding to a golf ball that will be shot at an attempt for a Hole in One. For example, if a participant selects ball 30, this number corresponds to the 30thgolf ball hit during the Event, regardless of the person shooting the ball. Once the entry form has been completed in its entirety and the ball number has been entered click “submit” (an “Entry”).

For the purposes of these Official Rules a “Hole in One” is defined as follows: a shot that enters the hole from the tee with no intervening shots. Where a Hole in One shot is made, for the avoidance of doubt, SALT Experiential Commerce Inc. shall make the final determination in its sole discretion, of the ball(s) that qualify as a Hole in One shot.

In the event that a Hole in One is made, only eligible entries containing the number corresponding to the golf ball(s) that made the Hole in One shot (as described above) will be entered into a draw for the Prize. In the event that no Hole in One shot is made, all eligible entries received during the Contest Period will be entered into a draw for the Prize.

Limit of one (1) entry per person during the Contest Period. Entries must be received prior to the Contest Close Date. Entries received after the Contest Close Date are void. Contest Sponsor reserves the right to disqualify an entry for any reason whatsoever at its sole discretion. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. No other form of submitting an entry is valid other than as stated above. Multiple participants may not share the same email address. Participants may not enter with multiple email addresses, nor may participants use any other device to enter under multiple identities. Any participant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.

No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter the contest for any reason. The Contest Sponsor is not responsible for late, lost, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g., screenshots) does not constitute proof of receipt.


GRAND PRIZE:There is one (1) prize available to be won (the “Prize”), as follows:

The “Rounds for Life” Prize will consist of six (6) rounds of golf for the winner and a friend per year, for twenty (20) years, redeemable at a Canadian public golf course within 50km of the winner’s home address. Prize includes coverage of green fees only; winner and guest are responsible for all other fees, travel, and booking of tee time at the selected golf course. This Prize value is meant to represent the average cost per round (green fees only) for two (2) people, for six (6) rounds of golf a year, for a total of twenty (20) years at a public golf course subject to availability and Contest Sponsor discretion. Approximate retail value of the Prize is $24,000 CAD. Alcohol is not part of a Prize.

Prize must be accepted as awarded. Prize is not transferable, re-saleable or redeemable for cash in part or in whole. No prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Sponsor are final and not subject to appeal.

In the event that the Event is cancelled or postponed prior to its official start time the Contest Sponsor may, in their sole discretion:

  1. deem the Contest cancelled and any Entries submitted void; or

  2. if the cancelled or postponed Event is subsequently rescheduled to a later date, reschedule the Draw Date relating to the originally cancelled or postponed Event to the date of the rescheduled Event (in which case, all eligible Entries submitted in connection with the Contest Period relating to the cancelled or postponed Event would remain valid); or

  3. conduct the random draw on the Draw Date corresponding to the originally cancelled or postponed Event to select a potential winner out of all eligible Entries received in connection with the Contest Period relating to the cancelled or postponed Event


ODDS: The odds of winning a Prize depend on the number of eligible entries received prior to the Contest Close Date.


AWARDING OF PRIZES: The Contest will consist of one (1) draw during which the Contest Sponsor or its designated agent will randomly select one (1) entry from among all eligible entries received during the Contest Period on October 10, 2024 at approximately 2:00 p.m. ET “Draw Date”) in Toronto, Ontario. The selected entrant will be notified by the Contest Sponsor via email address (provided within the entry form at time of entry) within three (3) days of the draw (the “Notification”). If the entrant has not responded to the Notification within three (3) days of receipt of such Notification, another entrant may, at the Contest Sponsor’s sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to a Prize.

Before being declared a winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor. Before a Prize is awarded, the Prize winner will be required to sign a standard declaration of compliance with the Official Rules and release forms releasing the prize supplier and Contest Sponsor, each of their respective affiliates, parent companies, subsidiaries, professional advisors, provincial liquor authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a prize as awarded, the administration of the Contest and the selection of a potential winner.

If a potential Prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a Prize, or incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit a Prize. The Contest Sponsor may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner. The Contest Sponsor will not be responsible for failed attempts to notify any potential winner.

No communication will be entered into by the Contest Sponsor with entrants except with selected entrant(s). The Contest Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive notification or for the Contest Sponsor to receive a selected entrant’s response.


RELEASE:By participating in the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Sponsor is final and without appeal, (iii) remises, releases and forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules and Regulations, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.


LIMITATION OF LIABILITY:The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, text or SMS message or other communication sent or received to or from the Contest Sponsor or any of its agents or designees, for any reason; for any incorrect, untimely or inaccurate information, whether caused by a website, users or by equipment or programming errors associated with or utilized in the Contest; (iv) any technical or human error which may occur in the processing of any entry or entries in the Contest; (v) for problems with the function of any website or website feature, howsoever caused; (vi) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vii) any functionality lost due to not having cookies enabled; (viii) for traffic congestion on the Internet; (ix) the security or privacy of information transmitted via computer networks; (x) breaches of privacy due to interference by third party computer "hackers" or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xi) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.


ERRORS:The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the selection and announcement of winners, or the distribution of the Prize.


RIGHT TO TERMINATE, MODIFY OR SUSPEND:The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website to that effect. In addition, for the purposes of determining eligibility to win the Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Rules, the Contest Period will be deemed to have ended at the moment of early termination. The Contest Sponsor reserves the right, at any time, in its sole discretion, to correct any errors, including without limitation, any typographical, printing, computer programming or Sponsor errors. No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term.


DISQUALIFICATIONS:The Contest Sponsor reserves the right at its sole discretion to disqualify any individual who is found (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Official Rules and Regulations; (iii) to have submitted an entry that is not compliant with these Rules; or (iv) to be acting in an un-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY ALTER OR DAMAGE ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR ANY OTHER REMEDY FROM ANY SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.


PRIVACY STATEMENT:The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available athttps://www.labatt.com/ca_en/privacy-policy


GOVERNING LAW:Subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.


SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Sponsor, which are final and binding on all matters pertaining to the Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor. All federal, provincial and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.


LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.